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Profiling Segments

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Market Segmentation

Part of the book series: International Series in Quantitative Marketing ((ISQM,volume 8))

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Abstract

In this chapter we further expand on the mixture models provided in the preceding three chapters. We discuss procedures that simultaneously profile segments. Those procedures, called concomitant variable mixture approaches, apply to any of the MIX, GLIMMIX and STUNMIX model frameworks described in the preceding chapters. They allow for a simultaneous profiling of the segments derived with external “concomitant variables” and alleviate some disadvantages of previously used two-step procedures.

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© 2000 Springer Science+Business Media New York

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Wedel, M., Kamakura, W.A. (2000). Profiling Segments. In: Market Segmentation. International Series in Quantitative Marketing, vol 8. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4651-1_9

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  • DOI: https://doi.org/10.1007/978-1-4615-4651-1_9

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4613-7104-5

  • Online ISBN: 978-1-4615-4651-1

  • eBook Packages: Springer Book Archive

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