Abstract
In this chapter, we describe the hierarchical and nonhierarchical descriptive clustering methods traditionally used for market segmentation. We also discuss fuzzy clustering and clusterwise regression methods. The latter two sections also provide an introduction to chapters 6 and 7.
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© 2000 Springer Science+Business Media New York
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Wedel, M., Kamakura, W.A. (2000). Clustering Methods. In: Market Segmentation. International Series in Quantitative Marketing, vol 8. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4651-1_5
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DOI: https://doi.org/10.1007/978-1-4615-4651-1_5
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-7104-5
Online ISBN: 978-1-4615-4651-1
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