Skip to main content

Clustering Methods

  • Chapter
Market Segmentation

Part of the book series: International Series in Quantitative Marketing ((ISQM,volume 8))

  • 1655 Accesses

Abstract

In this chapter, we describe the hierarchical and nonhierarchical descriptive clustering methods traditionally used for market segmentation. We also discuss fuzzy clustering and clusterwise regression methods. The latter two sections also provide an introduction to chapters 6 and 7.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 259.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 329.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 329.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

Copyright information

© 2000 Springer Science+Business Media New York

About this chapter

Cite this chapter

Wedel, M., Kamakura, W.A. (2000). Clustering Methods. In: Market Segmentation. International Series in Quantitative Marketing, vol 8. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4651-1_5

Download citation

  • DOI: https://doi.org/10.1007/978-1-4615-4651-1_5

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4613-7104-5

  • Online ISBN: 978-1-4615-4651-1

  • eBook Packages: Springer Book Archive

Publish with us

Policies and ethics