Advertisement

Tools for Market Segmentation

  • Michel Wedel
  • Wagner A. Kamakura
Part of the International Series in Quantitative Marketing book series (ISQM, volume 8)

Abstract

In this chapter we reiterate the main conclusions drawn from the two preceding chapters about segmentation bases and methods, and introduce further developments, to be presented in the subsequent chapters.

Keywords

Mixture Model Conjoint Analysis Market Segmentation Mixture Regression Segmentation Base 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer Science+Business Media New York 2000

Authors and Affiliations

  • Michel Wedel
    • 1
  • Wagner A. Kamakura
    • 2
  1. 1.University of GroningenThe Netherlands
  2. 2.University of IowaUSA

Personalised recommendations