Tools for Market Segmentation

  • Michel Wedel
  • Wagner A. Kamakura
Part of the International Series in Quantitative Marketing book series (ISQM, volume 8)

Abstract

In this chapter we reiterate the main conclusions drawn from the two preceding chapters about segmentation bases and methods, and introduce further developments, to be presented in the subsequent chapters.

Keywords

Marketing 

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Copyright information

© Springer Science+Business Media New York 2000

Authors and Affiliations

  • Michel Wedel
    • 1
  • Wagner A. Kamakura
    • 2
  1. 1.University of GroningenThe Netherlands
  2. 2.University of IowaUSA

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