Skip to main content

Segmentation Bases

  • Chapter
Market Segmentation

Part of the book series: International Series in Quantitative Marketing ((ISQM,volume 8))

Abstract

This chapter classifies segmentation bases into four categories. A literature review of bases is provided and the available bases are evaluated according to the six criteria for effective segmentation described in chapter 1. The discussion provides an introduction to parts 3 and 4 of the book, where some special topics and new application areas are examined.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
EUR 32.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 259.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 329.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 329.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

Copyright information

© 2000 Springer Science+Business Media New York

About this chapter

Cite this chapter

Wedel, M., Kamakura, W.A. (2000). Segmentation Bases. In: Market Segmentation. International Series in Quantitative Marketing, vol 8. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4651-1_2

Download citation

  • DOI: https://doi.org/10.1007/978-1-4615-4651-1_2

  • Publisher Name: Springer, Boston, MA

  • Print ISBN: 978-1-4613-7104-5

  • Online ISBN: 978-1-4615-4651-1

  • eBook Packages: Springer Book Archive

Publish with us

Policies and ethics