Abstract
The success of financial institutions expanding into emerging markets is a function of the services provided. Competitive positioning of institutions relative to competitors includes location of customer access, services provided, and timing and quality of service. The methodology described in this chapter is intended to infer strategies that will optimize management’s objectives and indicate changing dynamics in the marketplace.
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© 2000 Springer Science+Business Media New York
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Melnick, E.L. (2000). Modeling Services of Financial Institutions in Emerging Markets. In: Melnick, E.L., Nayyar, P.R., Pinedo, M.L., Seshadri, S. (eds) Creating Value in Financial Services. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4605-4_8
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DOI: https://doi.org/10.1007/978-1-4615-4605-4_8
Publisher Name: Springer, Boston, MA
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