Abstract
In their historical development, organizational structure, and strategic direction, universal banks constitute multi-product firms within the financial services sector. Certainly within their home environments, universal banks effectively target most or all client-segments, and make an effort to provide each with a full range of the appropriate financial services. Outside the home market, they usually adopt a narrower competitive profile, in the majority of cases focusing on wholesale banking and securities activities as well as international private banking—occasionally building a retail presence in foreign environments as well.
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Based on Ingo Walter, “Universal Banking: A Shareholder Value Perspective,” European Management Journal, August 1997.
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Walter, I. (2000). Universal Banking: A Shareholder Value Perspective. In: Melnick, E.L., Nayyar, P.R., Pinedo, M.L., Seshadri, S. (eds) Creating Value in Financial Services. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4605-4_4
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