Making Marketing Work

  • Martin K. Pottle


“Marketing is the distinguishing, the unique function of the business. Any organization in which marketing is either absent or incidental is not a business and should never be run as if it were one.” This quotation, from Peter F. Drucker’s book The Practice of Management (which was written more than forty years ago) is even more appropriate today, in the global economy of the 2000s. Yet everyone, it seems, questions both the need and the validity of marketing.


Potential Customer Make Market Marketing Person Sales Staff Trade Show 
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Copyright information

© Springer Science+Business Media New York 2000

Authors and Affiliations

  • Martin K. Pottle
    • 1
  1. 1.Martin Thomas, Inc. / Marketing ServicesBarringtonUSA

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