Pricing and Revenue Management
Over the next decade, there will be a complete transformation of the electric utility industry. Monopolies, which had been regulated for over a century, will be open to competition. While there are valid arguments for and against this transformation, its occurrence is part of an immutable trend of replacing centrally controlled economic systems with still imperfect, but more efficient decentralized free-market systems.
KeywordsMass Customization Valid Argument Customer Behavior Revenue Management Revenue Growth
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