How To Use Sensory Analysis To Meet Your Objective

  • Roland P. Carpenter
  • David H. Lyon
  • Terry A. Hasdell

Abstract

In Chapter 1, we discussed some of the situations where sensory analysis has a role to play and identified in each case some of the typical questions that might be posed. It is most important to establish the purpose or objective of a sensory study before any work is undertaken and to have a clear idea of the possible courses of action when it is concluded. This will involve detailed discussion with the sensory customer or client, the person or company who is commissioning and funding the work program. The client will need to be advised of the feasibility of success and of possible limitations in methodology or in the scope of the conclusions. It is most important that the test selected is capable of answering the question being asked and within a relevant context. For example, small samples sipped under controlled conditions will not answer questions related to the use of the product in a family meal.

Keywords

Fatigue Europe Marketing Exter 

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Copyright information

© Campden & Chorleywood 2000

Authors and Affiliations

  • Roland P. Carpenter
    • 1
  • David H. Lyon
    • 2
  • Terry A. Hasdell
    • 3
  1. 1.Unilever Research ColworthBedfordshireUK
  2. 2.Campden & Chorleywood Food Research AssociationGloucestershireUK
  3. 3.United Biscuits (U.K.) LtdBuckinghamshireUK

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