Abstract
In Chapter 5 we introduced some basic notions regarding the specification of marketing models. In this chapter we study criteria that a model structure should ideally satisfy in order to stand a good chance of being implemented. The likelihood of model acceptance depends also, as indicated in Chapter 4, on other criteria which have little or nothing to do with model structure. We consider those other criteria in Chapter 19.
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© 2000 Springer Science+Business Media Dordrecht
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Leeflang, P.S.H., Wittink, D.R., Wedel, M., Naert, P.A. (2000). Implementation criteria with respect to model structure. In: Building Models for Marketing Decisions. International Series in Quantitative Marketing, vol 9. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-4050-2_7
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DOI: https://doi.org/10.1007/978-1-4615-4050-2_7
Publisher Name: Springer, Boston, MA
Print ISBN: 978-0-7923-7813-6
Online ISBN: 978-1-4615-4050-2
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