Linking Technology and Business Strategies: A Methodological Approach and an Illustration



Linking technology and business strategies is a demanding task that has central importance in strategy formation. Now that technology is a critical source to achieve and sustain competitive advantage, the ability to incorporate technology into a business strategy can make the difference between a winning or a losing strategic alternative. This paper discusses a methodology that can be used to explore systematically the way to link business and technology strategies. The authors illustrate the application of the suggested methodology in a real life setting.


Competitive Advantage Technological Requirement Business Strategy Technology Strategy Technology Policy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 1993

Authors and Affiliations

  1. 1.Sloan School of ManagementMassachusetts Institute of TechnologyUSA

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