Abstract
Our fresh fruits and vegetables come from many different sources. The seasonal availability, quality, and cost of product from each source differs, and these differences are continually changing. Growers and shippers, wherever they are, need to be aware of their competitive position relative to other sources, while wholesalers and retailers must keep abreast of the changing sources of supply. Sourcing, as it is called, is one of the most important functions in marketing fresh produce.
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© 1991 Springer Science+Business Media New York
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How, R.B. (1991). Sources of Fresh Fruits and Vegetables. In: Marketing Fresh Fruits and Vegetables. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-2031-3_3
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DOI: https://doi.org/10.1007/978-1-4615-2031-3_3
Publisher Name: Springer, Boston, MA
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