Abstract
Retailing, in terms of costs, is the most important function in marketing the fresh fruits and vegetables consumers purchase for home consumption. Retailing charges account for about one-third of the amount consumers pay for these commodities, or about 40 percent of the total marketing margin.
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© 1991 Springer Science+Business Media New York
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How, R.B. (1991). Food Retailers and Retailing. In: Marketing Fresh Fruits and Vegetables. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-2031-3_19
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DOI: https://doi.org/10.1007/978-1-4615-2031-3_19
Publisher Name: Springer, Boston, MA
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