Tobacco Industry Advertising Strategies in Developed Nations, As Exemplified by the U.S. Experience

  • Matthew L. Myers


Tobacco use and tobacco behavior in each country goes through different phases. In those countries with a long history of tobacco use, after years of education about the health risks of tobacco, the tobacco market has changed and those changes in who smokes and how smokers, non-smokers, the media and governmental agencies perceive tobacco have brought about major changes in the tobacco industry’s overall marketing practices. Sometimes these changes are subtle; often they are not as subtle. It is vital to understand the nature and extent of the changes in tobacco industry marketing strategies for public policy reactions to keep pace.


Tobacco Product Tobacco Industry Potential Consumer Tobacco Advertising Generic Brand 
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Copyright information

© Springer Science+Business Media New York 1995

Authors and Affiliations

  • Matthew L. Myers
    • 1
  1. 1.Junkin & Myers, Chtd AsbillWashingtonUSA

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