No Smoking Day: How Can National Media Campaigns Stimulate Local Action?
This paper uses recent research conducted into the No Smoking Day (NSD) campaign to examine how individuals working in smoking cessation at a local and community level can best be supported in their work. It does not seek to examine the ultimateeffectivenessof NSD, but to draw lessons for other similar campaigns from the process by which NSD is organised and supported. The study is part of a five-phase rolling programme of research commissioned by the Health Education Board for Scotland (HEBS), the national agency with responsibility for health promotion in Scotland.
KeywordsMarketing Clarification Karen
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