No Smoking Day: How Can National Media Campaigns Stimulate Local Action?

  • Martine Stead
  • Douglas Eadie


This paper uses recent research conducted into the No Smoking Day (NSD) campaign to examine how individuals working in smoking cessation at a local and community level can best be supported in their work. It does not seek to examine the ultimateeffectivenessof NSD, but to draw lessons for other similar campaigns from the process by which NSD is organised and supported. The study is part of a five-phase rolling programme of research commissioned by the Health Education Board for Scotland (HEBS), the national agency with responsibility for health promotion in Scotland.


Smoking Cessation National Agency Health Board Local Collaborator Similar Campaign 
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Copyright information

© Springer Science+Business Media New York 1995

Authors and Affiliations

  • Martine Stead
    • 1
  • Douglas Eadie
    • 1
  1. 1.Centre for Social MarketingUniversity of StrathclydeGlasgowScotland UK

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