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No Smoking Day: How Can National Media Campaigns Stimulate Local Action?

  • Martine Stead
  • Douglas Eadie

Abstract

This paper uses recent research conducted into the No Smoking Day (NSD) campaign to examine how individuals working in smoking cessation at a local and community level can best be supported in their work. It does not seek to examine the ultimateeffectivenessof NSD, but to draw lessons for other similar campaigns from the process by which NSD is organised and supported. The study is part of a five-phase rolling programme of research commissioned by the Health Education Board for Scotland (HEBS), the national agency with responsibility for health promotion in Scotland.

Keywords

Smoking Cessation National Agency Health Board Local Collaborator Similar Campaign 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

  1. 1.
    McGuire C (1992).Pausing for breath: A review of No Smoking Day research 1984–1991.London: Health Education Authority.Google Scholar
  2. 2.
    No Smoking Day (1993).No Smoking Day Annual Report 1993.London: No Smoking Day campaign.Google Scholar
  3. 3.
    Reid DJ, Killoran AJ, McNeill AD, Chambers JS (1992). Choosing the most effective health promotion options for reducing a nation’s smoking prevalence.Tobacco Control92, 1, 185–197.CrossRefGoogle Scholar
  4. 4.
    Stead M (1994).No Smoking Day: A review of the literature conducted for the Health Education Board for Scotland.Glasgow: University of Strathclyde CSM.Google Scholar
  5. 5.
    Stead M, Eadie D (1994).No Smoking Day Stage II: Primary research with local collaborators.Glasgow: University of Strathclyde CSM.Google Scholar

Copyright information

© Springer Science+Business Media New York 1995

Authors and Affiliations

  • Martine Stead
    • 1
  • Douglas Eadie
    • 1
  1. 1.Centre for Social MarketingUniversity of StrathclydeGlasgowScotland UK

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