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Industrial Brand Classification

  • Philippe Malaval

Abstract

While much research has been done on the classification of consumer brands, the same cannot be said of industrial brands. The latter can be classified and characterized by applying traditional methods, analyzing the brand portfolio of major companies in the industrial sector, and finally, using the “purchaseability” and “visibility” concepts developed in Chapter 6.

Keywords

Product Brand Industrial Market Parent Brand Industrial Good Corporate Brand 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

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Copyright information

© Springer Science+Business Media New York 2001

Authors and Affiliations

  • Philippe Malaval
    • 1
  1. 1.Toulouse Business School (ESC Toulouse)France

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