Brands of Intermediary Equipment Goods

  • Philippe Malaval


Intermediary equipment goods are similar to entering goods in that they are often found as an integrated part in an assembled product such as a house or car sold by an industrial client. The purchaseability of such products by the consumer is higher than for entering goods and is dependent on the supplier brand strategy and on the technical complexity of the product category. Purchaseability in fact applies to independent units, easily used by the final consumer. Such renewable parts include windscreen wipers for cars, tools, radiators, carpets or electrical appliances for the home. More complex sub-assemblies such as microprocessors or alternators are generally not available for purchase by the final consumer.


Lighting System Silicon Chip Final Consumer Discharge Lamp Equipment Supplier 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Bénaroya, Ch., (1999), “Under the signs of the zodiac: air and water control”, La Revue des Marques, n°27, July.Google Scholar
  2. Malaval, Ph., (1998), Stratégie et Gestion de la Marque Industrielle, Paris, Publi-Union.Google Scholar

Copyright information

© Springer Science+Business Media New York 2001

Authors and Affiliations

  • Philippe Malaval
    • 1
  1. 1.Toulouse Business School (ESC Toulouse)France

Personalised recommendations