Abstract
Over the last few years several factors have contributed to reducing trade restrictions such as:
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International agreements (Gatt, lower customs duties…),
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Improvements in the means of transport and logistics,
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Rapidity and availability of information,
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Global media coverage,
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Growth of industry worldwide,
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Changes in financial context.
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© 2001 Springer Science+Business Media New York
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Malaval, P. (2001). Managing the International Brand. In: Strategy and Management of Industrial Brands. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-1737-5_10
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DOI: https://doi.org/10.1007/978-1-4615-1737-5_10
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4020-7753-1
Online ISBN: 978-1-4615-1737-5
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