Abstract

This chapter illustrates the sequential use of hierarchies in the selection, design and marketing of a mouse trap. The project described in this chapter is not so much about building a better mousetrap as it is about a person’s hope to reach a higher state by engulfing oneself in the project. Not a higher state in the classical sense that is indicative of a great mind expanding, but a state that helps a person to grow through doing, always reminding one that there are numerous ways to see a problem. By reminding the student to be open and sensitive to new ideas and new creative processes, the professor can foster positive growth. Emphasizing that you never reach a state where you are all that there is, and your ways are the best, can lead to a healthy respect for continued growth buttressed by a positive attitude, and a striving for a more fulfilling life.

Keywords

Marketing 

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References

  1. 1.
    Dobias, A.P., “Designing a Mousetrap Using the Analytic Hierarchy Process and Expert Choice”, European Journal of Operational Research 48, 1 (1990) 57–65.CrossRefGoogle Scholar
  2. 2.
    Saaty, Thomas L., Decision Making for Leaders. Pittsburgh, PA: RWS Publications, 1988.Google Scholar

Copyright information

© Springer Science+Business Media New York 2003

Authors and Affiliations

  • Thomas L. Saaty
    • 1
  • Luis G. Vargas
    • 1
  1. 1.University of PittsburghUSA

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