Abstract
In the context of e-commerce, analyzing the behavior of a customer, a product, or a company consists in monitoring one or several activities (commercial or medical pursuits, patent deposits, etc.). The objective of multidimensional analysis, particularly OLAP (On-Line Analytical Processing), is to analyze such activities under the form of numerical data. The information is summarized and can be presented as relevant information (i.e., knowledge) allowing to couple OLAP with other analysis tools such as KDD (Knowledge Discovery in Databases) techniques (namely, data mining), whose objectives include understanding and predicting the behavior of one or several activities. Hence, the scope of analysis can be extended.
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Darmont, J., Boussaid, O., Bentayeb, F., Rabaseda, S., Zellouf, Y. (2003). Web multiform data structuring. In: Djeraba, C. (eds) Multimedia Mining. Multimedia Systems and Applications Series, vol 22. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-1141-0_10
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