Innovation and Product Management

  • Philippe Malaval
  • Christophe Bénaroya

Abstract

The product plays a determining role in company strategy especially in the aerospace sector. Pricing, distribution and communication strategies are all closely linked to the choices made as to the product portfolio. Grids and matrixes for analyzing the portfolio are effective tools for making sure that the company is in phase with its market and has a product range to meet objectives. However, before using them we must look at the experience curve and life cycle in the aeronautics and space sector.

Keywords

Radar Marketing Coherence Expense Product Line 

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Referances

  1. Daniel, J.-P., (2000), Cockpit of the XXIth Century, Revue Aérospatiale, p 28-31, March, n°166.Google Scholar
  2. Dupont, J., (2000), special Dossier A3XX, Air & Cosmos, 29 September, p III-XXXI, n°1764.Google Scholar
  3. Les Echos, (1990), Bombardier, champion du transport aérien régionl, 28 June, p70.Google Scholar

Copyright information

© Springer Science+Business Media New York 2002

Authors and Affiliations

  • Philippe Malaval
    • 1
  • Christophe Bénaroya
    • 2
  1. 1.Toulouse Business School (ESC Toulouse)France
  2. 2.Business ConseilFrance

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