Innovation and Product Management

  • Philippe Malaval
  • Christophe Bénaroya


The product plays a determining role in company strategy especially in the aerospace sector. Pricing, distribution and communication strategies are all closely linked to the choices made as to the product portfolio. Grids and matrixes for analyzing the portfolio are effective tools for making sure that the company is in phase with its market and has a product range to meet objectives. However, before using them we must look at the experience curve and life cycle in the aeronautics and space sector.


Market Share Product Management Carbon Fiber Reinforce Plastic Product Range Product Portfolio 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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  3. Les Echos, (1990), Bombardier, champion du transport aérien régionl, 28 June, p70.Google Scholar

Copyright information

© Springer Science+Business Media New York 2002

Authors and Affiliations

  • Philippe Malaval
    • 1
  • Christophe Bénaroya
    • 2
  1. 1.Toulouse Business School (ESC Toulouse)France
  2. 2.Business ConseilFrance

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