Communication Policy

  • Philippe Malaval
  • Christophe Bénaroya

Abstract

In the aeronautics and space sector, communication policy is based above all on individual relationships, as well as on specialized media such as trade shows and the trade press; however first of all there must be a coherent communication policy. In line with company strategy, the communication plan defines targets, messages to be developed, supports, and resources required.

Keywords

Europe Marketing Coherence Sine 

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Notes

  1. 1.
    Spot ImageGoogle Scholar
  2. 2.
    Source: Lucas Aerospace - Aviation Week & Space Technology, (1999), 8 February, p 14Google Scholar
  3. 3.
    Source: CFM International - Flight International, (2000), 23-30 October, p 48–49Google Scholar
  4. 4.
    Source: Rolls-Royce - Aviation Week & Space Technology, (1999), 25 October, p 33Google Scholar
  5. 5.
    Source: Boeing - Aviation Week & Space Technology, (2000), 16 October, p 1Google Scholar
  6. 7.
    Source: GEIA - Aviation Week & Space Technology, (2000), 13 September, p 93Google Scholar
  7. 8.
    Source: Eros - Aviation Week & Space Technology, (2000), 2 October, p 41Google Scholar
  8. 9.
    Source: Deloitte Consulting / Rockwell Collins - AW & ST, (2000), 2 October, p 4Google Scholar

Copyright information

© Springer Science+Business Media New York 2002

Authors and Affiliations

  • Philippe Malaval
    • 1
  • Christophe Bénaroya
    • 2
  1. 1.Toulouse Business School (ESC Toulouse)France
  2. 2.Business ConseilFrance

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