Summary and Final Considerations
We have considered two different approaches to developing dynamic advertising strategies in competitive situations, the Case (1979) perfect equilibria approach for duopolies and for triopolies the dynamic conjectural variation approach of Erickson (1997), in the search for useful alternatives to the unsatisfactory open-loop concept. Each of the alternative approaches has advantages but also limitations.
KeywordsSubgame Perfect Equilibrium Competitive Situation Case Approach Advertising Strategy Oligopolistic Competition
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