Accomodating Natural Language Within The Organisational Semiotic Framework
Natural language (NL), by virtue of its central role in human communication, plays a vital part in the functioning of organisations. Its importance in this regard is emphasised by, among others, Stamper (1996: 365), and it is therefore essential that the organisational semiotics (OS) framework, as presented in publications such as Stamper (1996: 351, 1997: 276) and Liu (2000), should be capable of accommodating NL within its scope. The purpose of the present chapter is to discuss this capability. An attempt will be made to show that the OS framework can indeed accommodate NL, but that certain refinements are needed in order to provide a more precise and detailed account.
KeywordsEntropy Steam Marketing Adduct Suffix
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