Rethinking Business Strategy with Complexity Theory

  • Wai Ming Mak


Business strategy is regarded as the capstone subject in management education. The subject has developed since the early sixties in the time of a comparatively stable business environment. However, as time goes by, it has found that the strategy concepts cannot explain new phenomena facing business managers recently. As we enter the knowledge age, the subject requires some new ideas to enrich its sustainability. After the incoming-tide of the game theory in the nineties, it is time to rethink business strategy and its application from the perspective of complexity theory in the new millennium.


Strategic Management Complexity Theory Business Strategy Fitness Landscape Harvard Business Review 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 2002

Authors and Affiliations

  • Wai Ming Mak
    • 1
  1. 1.Department of ManagementThe Hong Kong Polytechnic UniversityHung Hom, KowloonHong Kong

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