Abstract
Business strategy is regarded as the capstone subject in management education. The subject has developed since the early sixties in the time of a comparatively stable business environment. However, as time goes by, it has found that the strategy concepts cannot explain new phenomena facing business managers recently. As we enter the knowledge age, the subject requires some new ideas to enrich its sustainability. After the incoming-tide of the game theory in the nineties, it is time to rethink business strategy and its application from the perspective of complexity theory in the new millennium.
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Mak, W.M. (2002). Rethinking Business Strategy with Complexity Theory. In: Ragsdell, G., West, D., Wilby, J. (eds) Systems Theory and Practice in the Knowledge Age. Springer, Boston, MA. https://doi.org/10.1007/978-1-4615-0601-0_37
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DOI: https://doi.org/10.1007/978-1-4615-0601-0_37
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