Transferring Knowledge

  • Herwig Rollett


All the knowledge collected by a company will only amount to a huge, useless knowledge junkyard unless it is transferred to those people who actually create value by putting that knowledge to use. This chapter looks at different ways to transfer knowledge, provides some guidance on how to choose an appropriate method, considers the role of filtering and the presentation of knowledge, and finally takes a look at the transfer of tacit knowledge.


Marketing Tated 


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Copyright information

© Springer Science+Business Media New York 2003

Authors and Affiliations

  • Herwig Rollett

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