Ethnographic Decision Tree Modelling: An Exploration of Telecentre Usage in the Human Development Context

  • Arlene BaileyEmail author
  • Ojelanki Ngwenyama
Part of the Integrated Series in Information Systems book series (ISIS, volume 34)


This chapter presents an investigation of the decision-making process of community members who decide on using telecentres for entrepreneurial endeavours. A qualitative approach through interviews with telecentre staff and users is used to assess the barriers and enablers to economic activity through use of telecentres. An ethnographic decision tree model (EDTM) is developed to illustrate the process through which a community member makes a decision to use the telecentre to support economic livelihood. A predictive model for entrepreneurial behaviour is proposed based on the factors which influence the usage of telecentres for entrepreneurship—social ties, opportunity recognition and support from the telecentres.


Community Member Entrepreneurial Activity Nascent Entrepreneur Entrepreneurial Behaviour Information System Research 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.



We would like to thank the telecentre coordinators, staff, users and community members for their participation in this research.


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Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  1. 1.Department of Sociology, Psychology and Social WorkUniversity of the West IndiesMonaJamaica
  2. 2.Ted Rogers School of ManagementRyerson UniversityTorontoCanada

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