Strategic Health Communication in Urban Settings: A Template for Training Modules
Strategic health communication interventions in urban settings present many similarities with health communication planning, implementation, and evaluation in other settings. In fact, interventions in all settings should be firmly grounded in communication theory and rely on strategic and research-based planning frameworks that aim at behavioral, social behavior, and organizational change/results (Schiavo, Health Communication: From Theory to Practice, 2007). “However, a specific set of issues, trends and challenges may influence interventions in urban settings and should be addressed as part of training modules and sessions intended for public health professionals and non-profit organizations” (Schiavo and Ramesh, http://www.renataschiavo.com/surveyresultsnew.html, 2010). This chapter focuses on an overview of distinguishing features of urban settings and their implications for communication training efforts in such context.
KeywordsUrban health Strategic health communication Community Behavioral, social, and/or organizational results Social determinants of health Professional development Health communication training Capacity building Diversity Health disparities
The author wishes to thank Radhika Ramesh, MA who served as freelance project coordinator at Strategic Communication Resources, and is also a former student and graduate of New York University, for her dedication and assistance with references, tables, and other research needs related to this chapter.
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