“Over the Top:” Has Technological Change Radically Altered the Prospects for Traditional Media?
In the last few years, consumers have found it increasingly easy to access content through the internet that they would previously have obtained from broadcasters, through cable television or satellite television, or on CDs, DVDs, and printed materials. In addition, they have access to a wide variety of user-generated content and social-networking sites to occupy time that once might have been devoted to traditional media. Despite these dramatic changes in access to media, however, most people still obtain much of their entertainment and information from rather traditional sources, such as cable and broadcast television networks, newspapers, magazines, or their online affiliates. But the owners of these media are now justifiably worried that this traditional environment is about to be disrupted, perhaps in a dramatic fashion.
KeywordsIncome Explosive Expense Vinyl Banner
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