Engaging Faculty and Students: A Premise for Excellence in Business Education at Romanian Business School



This chapter focuses on explaining the importance of the faculty-student encounter in a business school, with a new paradigm of quality management that combines the classical view of human resources management with modern relationship marketing. Utilizing the Human Sigma model, which is a modern relationship management instrument for measuring and aligning the interest of both customers and service providers, we measured the student-faculty encounter at a small Romanian Business School (RBS) in order to enhance the quality of the education. We begin by discussing the importance of quality in education, then we outline the patterns of engagement, and finally, we present our research findings at the RBS.


Educational Service Employee Engagement Customer Engagement Educational Sector Enterprise Engagement 
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Copyright information

© Springer Science+Business Media New York 2013

Authors and Affiliations

  1. 1.Faculty of ManagementEmanuel University of OradeaOradeaRomania

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