Business Meets Community in Virtual Berlin

Part of the Integrated Series in Information Systems book series (ISIS, volume 33)


In this chapter I, Jan Northoff also known as “January Lightfoot,” try to break up the parts and key aspects of the revenue model of the GmbH. Therefore, I start with the special features about the development of the virtual city “,” a three-dimensional replica of Berlin (Germany), using Second Life technology. I will also touch the key aspects of setting up a business concept within Second Life and similar virtual worlds like OpenSim. Later on I will dig into our actual business processes and I will give a range of examples in its attached fields like community work, currencies, religion, art, and even virtual Tamagotchi phenomena like breedable virtual horses. At the end I will draw a short line over from the “social web” to a forecast of the future of the 3D Internet.


Virtual World Virtual City Virtual Item Evangelistic Church Live Music 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Breedables, A. (2010a, November). Southern Tier HealthLink in conjunction with Amaretto Ranch Breedables raises over $64,000 in 72 hours for breast cancer research in Second Life. Accessed 05 Jan 2011.
  2. Breedables, A. (2010b, December). Temporary restraining. http://amaretto\_on\_Motion\_for\_TRO.pdf. Accessed 05 Jan 2011.
  3. Dombois, J., & GmbH (2009, May). Multimediale Filmproduktion für Wagner Inszenierung umgesetzt.{/}en{/}05-2009-multimedi ale-filmproduktion-fuer-wagner-inszenierung-umgesetzt. Accessed 05 Jan 2011.
  4. Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V. (2009, July). DIY production in “Second Life” factory. Accessed 05 Jan 2011.
  5. Google Inc. (2009, January). Lively by Google? Accessed 05 Jan 2011.
  6. Lattemann, C., Mueller-Roeber, B., & Stieglitz, S. (2009). Ausbildung von Existenzgründern der Biowissenschaften in Virtuellen Welten. Accessed 05 Jan 2011.
  7. Linden Research, Inc. (2006). Second Life community standards. Accessed 05 Jan 2011.
  8. Linden Research, Inc. (2008, August). IBM and Linden Lab interoperability announcement. Lab-Interoperability-Announcement/ba-p/634490. Accessed 05 Jan 2011.
  9. Linden Research, Inc. (2010, December). Second Life Wiki: Mesh/FAQs. Accessed 05 Jan 2011.
  10. Linden Research, Inc. (2011a, January). Second Life skylight beta test. Accessed 05 Jan 2011.
  11. Linden Research, Inc. (2011b, January). The Second Life economy in Q4 2010. Economy-in-Q4-2010/ba-p/674618. Accessed 05 Jan 2011.
  12. Lindner, C. (2008, August). Internetarbeit des Evangelischen MedienServiceZentrums der Evangelisch-lutherischen Landeskirche Hannovers: Hannoverscher Vikar führt Online-Forschungsprojekt “Marienkirche in Second Life” durch.\&id=8944. Accessed 05 Jan 2011.
  13. Northoff, R., Brüggmann, J., Klaus, S., & Vetter, J. (2010, May). Hochschule Neubrandenburg University of Applied Sciences. beratung-in-second-life/?cHash=851fef0700\&sword\_list[0]=second\&sword\_list[1]=life,2010. Accessed 05 Jan 2011.
  14. Ovesen, S. H., & Kunstverein, N. B. (2009, December). The world as stage. Accessed 05 Jan 2011.
  15. Reuters, T. (2007). Linden Lab outlaws Second Life gambling. Accessed 05 Jan 2011.
  16. Tagging Art (2008, February). VIRTUAL MOVES: 4 exhibitions by Tagging Art. Accessed 05 Jan 2011.
  17. Universität Potsdam (2008, March). Universität Potsdam in Second Life. Accessed 05 Jan 2011.
  18. GmbH (2007a, July). Alexa Mall in NEWBERLIN: Shopping in another dimension. Accessed 05 Jan 2011.
  19. GmbH (2007b). Alexa: The first real mall in Second Life. Accessed 05 Jan 2011.
  20. GmbH (2008a, February). Alexa presents on Ice Berln: Ice Sculptures exhibition. Accessed 05 Jan 2011.
  21. GmbH (2008b, August). Bridal fashion store Brautmoden Haupt in newBERLIN. Accessed 05 Jan 2011.
  22. GmbH (2008c, December). Kinshasa 2.0 supposed to be the most successfully Mixed Reality Machinima ever. Accessed 05 Jan 2011.
  23. GmbH (2008d, February). “Kinshasa 2.0” premiers at the Berlinale 2008. Accessed 05 Jan 2011.
  24. GmbH (2008e, October). Online-Forschungsprojekt “Marienkirche in Second Life”.\&do_pdf=1\&id=226. Accessed 05 Jan 2011.
  25. GmbH (2008f, May). Win a Trip to South Africa. Accessed 05 Jan 2011.
  26. GmbH (2009, July). broadcasts and implements international academic conference into Second Life. Accessed 05 Jan 2011.Google Scholar
  27. GmbH (2010). Electro Smog Electronic Underground Club Back in Second Life with live music DJ sets. Accessed 05 Jan 2011.Google Scholar

Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  1. GmbHBerlinGermany

Personalised recommendations