Abstract
This article presents and discusses Discover Markets, an initiative by funded by the German Federal Ministry of Education and Research, that seeks to redefine the boundaries of research and development and promote technology transfer by including a wider range of people in the process.
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Notes
- 1.
Fraunhofer maintains research centers and representative offices in the USA, Europe, Asia, and the Middle East.
- 2.
Approximately two thirds of the funding is provided by the public, while approximately one third is provided by industry.
- 3.
A widely read German nationwide weekly newspaper that has a reputation for its quality journalism.
- 4.
The name of the blog translates as “research blog.”
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Schraudner, M., Wehking, S. (2012). Fraunhofer’s Discover Markets: Fostering Technology Transfer by Integrating the Layperson’s Perspective. In: Audretsch, D., Lehmann, E., Link, A., Starnecker, A. (eds) Technology Transfer in a Global Economy. International Studies in Entrepreneurship, vol 28. Springer, Boston, MA. https://doi.org/10.1007/978-1-4614-6102-9_19
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