Business Intelligence refers to a collection of tools and techniques for data management, analysis and decision support. It is the most commonly-referenced function of the Analytics Domain. In fact, in several cases, this component is mistaken to represent the entire Analytics Domain. As outlined in the Framework for Analytics, BI simply represents one component of a successful analytical framework. While it may be obvious that such a limited view of analytics usually dooms analytical aspirations, there are several reasons (historical, political, financial and serendipitous) why such a perception is endemic and it is critical to understand these reasons if one is to ensure success in an organization’s analytical aspirations.