Concluding Remarks

  • Jenny Buchan
Chapter

Abstract

The fundamentals of franchising have changed dramatically in the 21st century. The complex new franchising world includes hitherto unknown stakeholders; venture capitalists, listed companies and liquidators. It positions franchisees as consumers to a greater extent than ever before, well removed from their franchisor and its corporate governance obligations. The low hanging legal fruit has been picked in franchising. This chapter is a call to re-examine assumptions and respond to the new franchising.

Keywords

Defend Harness 

Copyright information

© Springer Science+Business Media New York 2013

Authors and Affiliations

  • Jenny Buchan
    • 1
  1. 1.Australian School of BusinessUniversity of New South WalesKensingtonAustralia

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