Abstract
Recent food choice and physical activity-related policies adopted in California illustrate the important roles that voluntary health organizations and nonprofit advocacy organizations have been playing in efforts to influence policies, community attitudes, and practice norms with respect to healthy food choices and increased daily physical activity. Using the history of tobacco control as validation, we outline the major steps that voluntary health organizations and nonprofit advocacy organizations typically take to get nutrition and physical activity-related policies adopted. These steps include: making the problem meaningful, mobilizing local stakeholders, addressing opposition concerns, accumulating and publicizing evidence for community concern, negotiating a sustainable solution, and nurturing implementation of enacted policies. Broadcast and print media play critically important roles in creating pressure on elected officials, as well as potentially galvanizing community support at significant moments in the policy-adoption process, but it is ultimately an organic convergence of hard-working policymakers and committed grassroots activists visiting legislative offices, hosting strategy sessions, and engaging public media of all kinds who persuade legislative bodies to adopt health-promotion policies. It is also vigilant stakeholders who ensure appropriate enforcement or strengthening of the policies long term. Mobilizing a critical mass of local advocacy efforts in disparate towns and cities is labor intensive but may be more effective in changing community norms statewide or nationwide than relying exclusively on broadcasting health-promotion media messages to effect sustainable community norm change. A detailed example of a vulnerable community combating the effects of junk food marketing with community mobilization and legal advocacy is well described in Kramer et al. (Chap. 18).
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
 The first full-time, on-staff lobbyist for the ACS California Division was Betsy Hite, who subsequently spearheaded the campaign for Proposition 99.
- 2.
 The first California Division recipient was William J. McCarthy, Ph.D.
References
Adams, J. U. (2011). ‘Pizza vegetable’ controversy is hot potato. Los Angeles Times, 4. Retrieved from http://articles.latimes.com/2011/nov/28/health/la-he-school-lunch-nutrition-20111128.
American Cancer Society. (2011). How we fight back. (p. 1). Available from http://www.cancer.org/AboutUs/HowWeHelpYou/advocacy-public-policy.
American Cancer Society. (2011). Facts about ACS. Available from http://www.cancer.org/AboutUs/WhoWeAre/acs-fact-sheet.
American Cancer Society Cancer Action Network (ACS CAN). (2012). American Cancer Society Cancer Action Network (ACS CAN). Retrieved January 16, 2012, from http://www.acscan.org/.
American Cancer Society-California Division. (2011). FY11 California Division, Inc. Board of Directors Handbook. American Cancer Society-California Division.
American Heart Association (AHA). (2011a). American Heart Association advocacy contacts. Available from http://www.heart.org/HEARTORG/General/AHA-Media-Advocacy-Contacts_UCM_311304_Article.jsp#.Tw_jBWGyHng.
American Heart Association (AHA). (2011b). Fight for healthier school meals continues. Advocacy Pulse, 14(8), 1–3.
American Heart Association (AHA). (2011c). Membership. Available from http://my.americanheart.org/professional/Membership/Membership_UCM_316891_SubHomePage.jsp.
American Heart Association (AHA). (2012). All advocacy contacts. Available from http://www.heart.org/HEARTORG/General/AHA-Media-Advocacy-Contacts_UCM_311304_Article.jsp#.Tw3tDIFsfZc.
Bal, D. G., Kizer, K. W., Felten, P. G., Mozar, H. N., & Niemeyer, D. (1990). Reducing tobacco consumption in California – Development of a statewide anti-tobacco use campaign. [Article]. JAMA-Journal of the American Medical Association, 264(12), 1570–1574.
Balbach, E. D., Gasior, R. J., & Barbeau, E. M. (2003). R.J. Reynolds’ targeting of African Americans: 1988–2000. [Article]. American Journal of Public Health, 93(5), 822–827.
Blume, H. (2011). LAUSD to remove chocolate, strawberry milk from schools, superintendent says. Available from http://articles.latimes.com/print/2011/apr/28/local/la-me-lausd-milk-20110428.
Brownell, K. D., & Warner, K. E. (2009). The perils of ignoring history: Big tobacco played dirty and millions died. How similar is big food? [Article]. Milbank Quarterly, 87(1), 259–294.
California Center for Public Health Advocacy (CCPHA). (2002). National Consensus Panel on School Nutrition: Recommendations for competitive food standards in California Schools. Available from http://www.publichealthadvocacy.org/PDFs/school_food_stan_pdfs/Nutrition_Standards_Report_-_Final.pdf.
California Center for Public Health Advocacy (CCPHA). (2005). The growing epidemic: Child overweight rates on the rise in California Assembly Districts. Available from http://www.publichealthadvocacy.org/_PDFs/research_pdfs/fullpolicyreport.pdf.
California Center for Public Health Advocacy (CCPHA). (2010). 2010 Annual Report. Available from http://www.publichealthadvocacy.org/_PDFs/financials_AR/CCPHA2010AnnualReport.pdf.
California Center for Public Health Advocacy (CCPHA). (2012a). 2010 Legislation. Retrieved January 16, 2012, from http://www.publichealthadvocacy.org/legislation10.html.
California Center for Public Health Advocacy (CCPHA). (2012b). Los Angeles County Grassroots Teams Score Successes on School Nutrition. Retrieved January 16, 2012, from http://www.publichealthadvocacy.org/teams.html.
California Center for Public Health Advocacy (CCPHA). (2012c). Staff. Retrieved January 16, 2012, from http://www.publichealthadvocacy.org/staff.html.
California Department of Public Health. (2011). Smoking prevalence among California and U.S. minus California adults, 1984–2010. Available from http://www.cdph.ca.gov/programs/tobacco/Documents/Media/2010%20adult%20and%20youth%20prevalence%20memo_figures%20%287%29v2.pdf.
California Food Policy Advocates (CFPA). (2011). About Us. Available from http://cfpa.net/about-us.
California Food Policy Advocates (CFPA). (2012). CFPA milestones. Available from http://cfpa.net/our-history.
California School Nutrition Association. (2012). California School Nutrition Association. Retrieved January 16, 2012, from http://www.calsna.org/.
California Senate. (2001a). Senate Bill 19 (Pupil Nutrition Act). Available from http://leginfo.ca.gov/pub/01-02/bill/sen/sb_0001-0050/sb_19_bill_20011014_chaptered.pdf.
California Senate. (2001b). Senate Health and Human Services Committee 6/6/2001 Analysis. Available from http://leginfo.ca.gov/pub/01-02/bill/sen/sb_0001-0050/sb_19_cfa_20010319_151120_sen_comm.html.
California Senate. (2001c). Senate Health and Human Services Committee 9/10/2001 Analysis. Available from http://leginfo.ca.gov/pub/01-02/bill/sen/sb_0001-0050/sb_19_cfa_20020116_134859_sen_floor.html.
California Senate. (2003). Senate Bill 677 (Elementary and middle school beverage ban). Available from http://leginfo.ca.gov/pub/03-04/bill/sen/sb_0651-0700/sb_677_bill_20030917_chaptered.pdf.
California Senate. (2005a). Senate Bill 12 (Junk food ban for all schools). Available from http://leginfo.ca.gov/pub/05-06/bill/sen/sb_0001-0050/sb_12_bill_20050915_chaptered.pdf.
California Senate. (2005b). Senate Bill 965 (Modified beverage ban at all schools). Available from http://leginfo.ca.gov/pub/05-06/bill/sen/sb_0951-1000/sb_965_bill_20050915_chaptered.pdf.
California Senate. (2008). Senate Bill 1420 (Menu labeling) Available from http://info.sen.ca.gov/pub/07-08/bill/sen/sb_1401-1450/sb_1420_bill_20080930_chaptered.pdf.
California Senate. (2011). SB 20 (Repeal of state menu labeling law; replace with language mandating adherence to federal menu labeling law) Available from http://leginfo.ca.gov/pub/11-12/bill/sen/sb_0001-0050/sb_20_bill_20111002_chaptered.pdf.
Carpenter Center for the Visual Arts. (2009). An exhibition: ACT-UP New York: Activism, Art, and the AIDS Crisis, 1987–1993. Retrieved from http://www.ves.fas.harvard.edu/ACTUP.html.
Center for Food and Justice. (2002). CHALLENGING THE SODA COMPANIES: The Los Angeles Unified School District Soda Ban. Available from http://departments.oxy.edu/uepi/cfj/publications/Challenging_the_Soda_Companies.pdf.
Center for Science in the Public Interest. (2008). State School Foods Report Card-2007. Available from http://www.cspinet.org/2007schoolreport.pdf.
Center for Weight & Health. (2004). Dollars and sense: The financial impact of selling healthier school foods. Available from http://www.cspinet.org/nutritionpolicy/Dollarssense_07.pdf.
Cheng, K. W., Glantz, S. A., & Lightwood, J. M. (2011). Association between smokefree laws and voluntary smokefree-home rules. [Article]. American Journal of Preventive Medicine, 41(6), 566–572.
Christakis, N. A., & Fowler, J. H. (2007). The spread of obesity in a large social network over 32 years. [Article]. New England Journal of Medicine, 357(4), 370–379.
Daily Mail Reporter. (2011). The land where pizza is one of your five-a-day… because it is covered in tomato paste. Retrieved from http://www.dailymail.co.uk/news/article-2062056/Pizza-vegetable--covered-tomato-paste.html
Davis, G. (2000). Veto message for SB 1320. Available from http://leginfo.ca.gov/pub/99-00/bill/sen/sb_1301-1350/sb_1320_vt_20000928.html.
Difranza, J. R., Richards, J. W., Paulman, P. M., Wolfgillespie, N., Fletcher, C., Jaffe, R. D., et al. (1991). RJR Nabisco’s cartoon camel promotes camel cigarettes to children. [Article]. JAMA-Journal of the American Medical Association, 266(22), 3149–3153.
Drewnowski, A. (2005). Concept of a nutritious food: toward a nutrient density score. [Review]. American Journal of Clinical Nutrition, 82(4), 721–732.
Furberg, H., Lichtenstein, P., Pedersen, N. L., Bulik, C., & Sullivan, P. F. (2006). Cigarettes and oral snuff use in Sweden: Prevalence and transitions. [Article]. Addiction, 101(10), 1509–1515.
Gardiner, P. S. (2004). The African Americanization of menthol cigarette use in the United States. [Article; Proceedings Paper]. Nicotine & Tobacco Research, 6, S55–S65.
Glantz, S. A. (2000). Effect of smokefree bar law on bar revenues in California. [Letter]. Tobacco Control, 9(1), 111–112.
Goldstein, H. (2009). Translating research into public policy. [Editorial Material]. Journal of Public Health Policy, 30, S16–S20.
Hahn, E. J., Rayens, M. K., York, N., Okoli, C. T. C., Zhang, M., Dignan, M., et al. (2006). Effects of a smoke-free law on hair nicotine and respiratory symptoms of restaurant and bar workers. [Article]. Journal of Occupational and Environmental Medicine, 48(9), 906–913.
Harris, J. L., Pomeranz, J. L., Lobstein, T., & Brownell, K. D. (2009). A crisis in the marketplace: How food marketing contributes to childhood obesity and what can be done. Annual Review Of Public Health, 30, 211–225.
Hayasaki, E. (2002). L.A. Unified: The soft drinks won’t be allowed on campuses starting in 2004. They may be replaced by more healthful beverages. Available from http://articles.latimes.com/print/2002/aug/28/local/me-soda28.
Hill, E. (2001). Legislative analyst report on implementation of Proposition 99-An overview. Available from http://www.lao.ca.gov/1991/reports/346_0591_implementation_of_prop_99.pdf.
Independent Sector. (2011). Lobbying guidelines for public charities (p. 1). Available from http://www.independentsector.org/lobbying_guidelines_public_charities.
Jacobson, P. D., & Wasserman, J. (1999). The implementation and enforcement of tobacco control laws: Policy implications for activists and the industry. [Article]. Journal of Health Politics Policy and Law, 24(3), 567–598.
Jemal, A., Ward, E., & Thun, M. (2010). Declining death rates reflect progress against cancer. [Article]. Plos One, 5(3).
Kuczmarski, R. J., Flegal, K. M., Campbell, S. M., & Johnson, C. L. (1994). Increasing prevalence of overweight among U.S. adults – The National Health and Nutrition Examination Surveys, 1960 to 1991. [Article]. JAMA-Journal of the American Medical Association, 272(3), 205–211.
Laugesen, M., & Meads, C. (1991). Tobacco advertising restrictions, price, income, and tobacco consumption in OECD countries, 1960–1986. [Article]. British Journal of Addiction, 86(10), 1343–1354.
Lightwood, J. M., Dinno, A., & Glantz, S. A. (2008). Effect of the California Tobacco Control Program on personal health care expenditures. [Article]. Plos Medicine, 5(8), 1214–1222.
Lloyd-Jones, D. M., Hong, Y. L., Labarthe, D., Mozaffarian, D., Appel, L. J., Van Horn, L., et al. (2010). Defining and setting national goals for cardiovascular health promotion and disease reduction. The American Heart Association’s strategic impact goal through 2020 and beyond. [Review]. Circulation, 121(4), 586–613.
Los Angeles County Department of Public Health. (2011). RENEW Community Action Plan objectives. Available from http://lahealthaction.org/library/RENEW_L.A._County_Information_Handout.pdf.
McCarthy, J. D., & Wolfson, M. (1996). Resource mobilization by local social movement organizations: Agency, strategy, and organization in the movement against drinking and driving. [Article]. American Sociological Review, 61(6), 1070–1088.
McDaniel, P. A., & Malone, R. E. (2005). Understanding Philip Morris’s pursuit of US government regulation of tobacco. [Review]. Tobacco Control, 14(3), 193–200.
Midwest Academy. (2000). Midwest Academy Strategy Chart. Available from http://www.tcsg.org/sfelp/toolkit/MidwestAcademy_01.pdf.
Mozaffarian, D., Hao, T., Rimm, E. B., Willett, W. C., & Hu, F. B. (2011). Changes in diet and lifestyle and long-term weight gain in women and men. [Article]. New England Journal of Medicine, 364(25), 2392–2404.
National Cancer Institute (NCI). (2012). National Cancer Act of 1971. Retrieved January 16, 2012, from http://dtp.nci.nih.gov/timeline/noflash/milestones/M4_Nixon.htm.
National Center for Health Statistics (NCHS). (2009). Health United States, 2008. Available from http://www.cdc.gov/nchs/data/hus/hus08.pdf.
Nestle, M., & Jacobson, M. F. (2000). Halting the obesity epidemic: A public health policy approach. [Article]. Public Health Reports, 115(1), 12–24.
Nutrition Labeling and Education Act of 1990 (1990).
Public Health Institute. (2000). 2000 California High School fast food survey. Available from http://www.phi.org/pdf-library/fastfoodsurvey2000.pdf.
Public law 111–148. The Patient Protection and Affordable Care Act, 124 STAT. 119 C.F.R. (2010a).
Pucci, L. G., Joseph, H. M., & Siegel, M. (1998). Outdoor tobacco advertising in six Boston neighborhoods – Evaluating youth exposure. [Article]. American Journal of Preventive Medicine, 15(2), 155–159.
Purcell, A. (2000). 2000 California High School fast food survey: Findings and recommendations. Available from http://www.phi.org/pdf-library/fastfoodsurvey2000.pdf.
Rimpela, M. K., Aaro, L. E., & Rimpela, A. H. (1993). The effects of tobacco sales promotion on initiation of smoking – Experiences from Finland and Norway. Scandinavian Journal of Social Medicine. Supplementum, 49, 5–23.
Ryan, J. (2011). Congress approves minibus spending bill, sends to Obama. Available from http://thehill.com/blogs/floor-action/senate/194453-senate-approves-minibus-continuing-resolution-sends-to-the-president.
School Nutrition Association. (2011). SNA Submits Comments on Proposed School Meal Standards. Available from http://schoolnutrition.org/Blog.aspx?id=15197&blogid=564.
Shipan, C. R., & Volden, C. (2006). Bottom-up federalism: The diffusion of antismoking policies from US cities to states. [Article]. American Journal of Political Science, 50(4), 825–843.
Siegel, M., Carol, J., Jordan, J., Hobart, R., Schoenmarklin, S., DuMelle, F., et al. (1997). Preemption in tobacco control – Review of an emerging public health problem. [Article]. JAMA-Journal of the American Medical Association, 278(10), 858–863.
Sporn, M. B. (1996). The war on cancer. [Review]. Lancet, 347(9012), 1377–1381.
Stallings, V. A., Suitor, C. W., Taylor, E. D. (Eds.). (2010). School meals: Building blocks for healthy children. Available from http://www.nap.edu/catalog/12751.html.
Tang, H., Cowling, D. W., Lloyd, J. C., Rogers, T., Koumjian, K. L., Stevens, C. M., et al. (2003). Changes of attitudes and patronage behaviors in response to a smoke-free bar law. [Article]. American Journal of Public Health, 93(4), 611–617.
Traynor, M. P., & Glantz, S. A. (1996). California’s tobacco tax initiative: The development and passage of Proposition 99. [Review]. Journal of Health Politics Policy and Law, 21(3), 543–585.
Troiano, R. P., Flegal, K. M., Kuczmarski, R. J., Campbell, S. M., & Johnson, C. L. (1995). Overweight prevalence and trends for children and adolescents – The National Health and Nutrition Examination Surveys, 1963 to 1991. [Article]. Archives of Pediatrics & Adolescent Medicine, 149(10), 1085–1091.
U.S. Congress. (1990). Nutrition Labeling and Education Act of 1990 Public Law No: 101-535. Available from http://thomas.loc.gov/cgi-bin/bdquery/z?d101:HR03562:@@@L&summ2=m&|TOM:/bss/d101query.html|.
U.S. Congress. (2010b). Public Law 111–296. Healthy, Hunger- Free Kids Act. Available from http://www.gpo.gov/fdsys/pkg/PLAW-111publ296/pdf/PLAW-111publ296.pdf.
U.S. Department of Agriculture (USDA). (2011). Healthy Hunger-Free Kids Act of 2010. Available from http://www.fns.usda.gov/cnd/Governance/Legislation/CNR_2010.htm.
U.S. Food and Drug Administration (FDA). (2011). Guidance for Industry: Questions and Answers Regarding the Effect of Section 4205 of the Patient Protection and Affordable Care Act of 2010 on State and Local Menu and Vending Machine Labeling Laws. Available from http://www.fda.gov/food/guidancecomplianceregulatoryinformation/guidancedocuments/foodlabelingnutrition/ucm223408.htm.
Vernarelli, J. A., Mitchell, D. C., Hartman, T. J., & Rolls, B. J. (2011). Dietary energy density is associated with body weight status and vegetable intake in US children. [Article]. Journal of Nutrition, 141(12), 2204–2210.
Watanabe, T. (2011). L.A. schools’ healthful lunch menu panned by students. Available from http://articles.latimes.com/print/2011/dec/17/local/la-me-food-lausd-20111218.
Whitaker, R. C., Wright, J. A., Pepe, M. S., Seidel, K. D., & Dietz, W. H. (1997). Predicting obesity in young adulthood from childhood and parental obesity. [Article; Proceedings Paper]. New England Journal of Medicine, 337(13), 869–873.
Wong, F., Huhman, M., Heitzler, C., Asbury, L., Bretthauer-Mueller, R., McCarthy, S., et al. (2004). VERB – A social marketing campaign to increase physical activity among youth. Preventing Chronic Disease, 1(3), A10.
Yach, D., & Bialous, S. A. (2001). Junking science to promote tobacco. [Article]. American Journal of Public Health, 91(11), 1745–1748.
Zambon, F., Fedeli, U., Visentin, C., Marchesan, M., Avossa, F., Brocco, S., et al. (2007). Evidence-based policy on road safety: The effect of the demerit points system on seat belt use and health outcomes. [Article]. Journal of Epidemiology and Community Health, 61(10).
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer Science+Business Media New York
About this chapter
Cite this chapter
McCarthy, W.J., Goldstein, H., Sharp, M., Batch, E. (2013). Voluntary Health Organizations and Nonprofit Advocacy Organizations Play Critical Roles in Making Community Norms More Supportive of Healthier Eating and Increased Physical Activity. In: Williams, J., Pasch, K., Collins, C. (eds) Advances in Communication Research to Reduce Childhood Obesity. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-5511-0_22
Download citation
DOI: https://doi.org/10.1007/978-1-4614-5511-0_22
Published:
Publisher Name: Springer, New York, NY
Print ISBN: 978-1-4614-5510-3
Online ISBN: 978-1-4614-5511-0
eBook Packages: MedicineMedicine (R0)