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Post-approval Uses of Clinical Data, Phase IV Data, and Sales and Marketing Data Visualizations

Chapter

Abstract

This chapter discusses some useful graphics in Phase IV and Sales and Marketing applications. In the first half of the chapter we show some useful presentations of existing clinical trial data and post-approval Phase IV studies’ data. Then, we undertake some applications in Sales and Marketing ranging from various trend analyses to in-depth analysis of field force optimization; in each section, a brief introduction to the application followed by some simple graphics highlighting findings in an easy to interpret manner are presented.

Most illustrations in this chapter are based on simulated data rather than actual data, and yet they are representative of real world situations.

Keywords

Control Chart Field Representative Mixed Model Repeated Measure High Placebo Response Trend Break 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media, New York 2012

Authors and Affiliations

  1. 1.Pfizer Inc.New YorkUSA

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