Abstract
Although a communicator possesses persuasive characteristics and delivers a persuasive message to a target audience, it is not guaranteed that the message will be accepted by the receiver. The characteristics of a receiver as well as context factors often moderate the persuasion process. This chapter discusses the factors related to the receiver and the context. The factors examined in traditional interpersonal communication studies are first reviewed and the characteristics of recommender system users as well as contextual cues tested in existing recommender system studies are discussed.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsAuthor information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2013 The Author(s)
About this chapter
Cite this chapter
Yoo, KH., Gretzel, U., Zanker, M. (2013). Receiver and Context Factors. In: Persuasive Recommender Systems. SpringerBriefs in Electrical and Computer Engineering. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-4702-3_5
Download citation
DOI: https://doi.org/10.1007/978-1-4614-4702-3_5
Published:
Publisher Name: Springer, New York, NY
Print ISBN: 978-1-4614-4701-6
Online ISBN: 978-1-4614-4702-3
eBook Packages: EngineeringEngineering (R0)