Drivers of Online-Selling Diffusion: A Look at Organizational and Environmental Factors Through Time

Part of the Springer Texts in Business and Economics book series (STBE)


Since the Internet began to be used in the business arena, it has been of interest to identify the factors driving online-selling diffusion, and to understand how these factors affect online-selling development or the extent of its use. Currently, the study of the online-selling phenomenon is relevant, since it is continuously evolving and even now generalizable evidence is lacking.


Online-selling Diffusion B2C Environmental drivers Organizational drivers Internet 

Copyright information

© Springer Science+Business Media New York 2013

Authors and Affiliations

  1. 1.Xavier Institute of ManagementBhubaneswarIndia

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