The Psychology Analysis on the Page Design of Shopping Website

Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 163)


Along with the development of the market economy and the universality of the network, the network shopping emerges with the tide of the times, which is a kind of newly arisen shopping method, with the advantage such as convenient, fast and cheap etc. The network shopping become more and more subjected to favor of being subjected to people. But the interface design of shopping website is one of the important factors that influences on-line retail to develop. According to person’s machine alternant and main principle, this text combined to consume a page design of psychology to shopping website to carry on analysis, induce severals important factors that influence the consumer, then provided a beneficial basis thus design and adjustment of page in the shopping website.


Page design Psychological analysis Shopping website Interest Visual effect 


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Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  1. 1.Shandong Institute of Business and TechnologyYantaiChina
  2. 2.Department of construction engineeringYantai vocational collegeYantaiChina

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