The Function of Extreme Color Contrast in the Visual Image

Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 163)

Abstract

In the modern society, more and more people seeking for the individuation things. The color of these things is usually the first sense element to influence people. Extreme color contrast is depending on the differentiation to attract the group that seeking for the individuation and self-worth. In the modern design, extreme color contrast brings period trend not only in visual effect, but also in the mentality requirement. Moreover, it can express the value that color creates.

Keywords

Color contrast Brand visual image Trend 

References

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    Ikko Tanaka (2009) Design awakening, vol 23. Guangxi Normal University Press, Nanning, pp 1103–1109Google Scholar
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    Xiao Fei (1997) Brief discussion of contrast color function in pattern. J Jiangxi Sci Technol Norm Univ 36:171–175Google Scholar
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    Rudolf Arnheim (1984) Art and visual perception, vol 41. China Social Science Press, Beijing, pp 73–78Google Scholar

Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  1. 1.School of Arts and Design Hubei University of TechnologyHubei,WuhanChina

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