The Function of Extreme Color Contrast in the Visual Image

Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 163)


In the modern society, more and more people seeking for the individuation things. The color of these things is usually the first sense element to influence people. Extreme color contrast is depending on the differentiation to attract the group that seeking for the individuation and self-worth. In the modern design, extreme color contrast brings period trend not only in visual effect, but also in the mentality requirement. Moreover, it can express the value that color creates.


Color contrast Brand visual image Trend 


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Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  1. 1.School of Arts and Design Hubei University of TechnologyHubei,WuhanChina

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