Sixty-two percent of our workers can probably not make sense of the howling hurricane of noise and data they are getting. If some estimates are to be believed, the data deluge will continue to multiply grow by more than 40 times by 2020. This book discussed how this increasing amount of information can be used effectively when it comes to sCRM, social marketing, and customer engagement undertaken in any organization. Templates and checklists were provided to enable one to systematically assess the organization’s activities using social media. In the conclusions, we outline some additional issues that you may have to address to stay ahead of the competition.
KeywordsSocial Medium Customer Relationship Management Energy Drink Customer Engagement Twitter Account
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