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Conclusions

  • Urs E. GattikerEmail author
Chapter
Part of the SpringerBriefs in Computer Science book series (BRIEFSCOMPUTER)

Abstract

Sixty-two percent of our workers can probably not make sense of the howling hurricane of noise and data they are getting. If some estimates are to be believed, the data deluge will continue to multiply grow by more than 40 times by 2020. This book discussed how this increasing amount of information can be used effectively when it comes to sCRM, social marketing, and customer engagement undertaken in any organization. Templates and checklists were provided to enable one to systematically assess the organization’s activities using social media. In the conclusions, we outline some additional issues that you may have to address to stay ahead of the competition.

Keywords

Social Medium Customer Relationship Management Energy Drink Customer Engagement Twitter Account 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Barnes, Nora Ganim, and Lescault, Ava M. (February 2012). The 2011 Inc. 500 social media update: Blogging declines as newer tools rule. Center for Marketing Research, University of Massachusetts, Dartmouth. Retrieved Feburary 4, 2012, from. http://www.umassd.edu/cmr/studiesandresearch/2011inc500socialmediaupdate/
  2. Gattiker, Urs E. (August 11, 2010). Social media DO’s and DON’Ts: 6 remedies for any emergency [Blog post - ComMetrics]. Retrieved January 15, 2012, from http://commetrics.com/?p=9456
  3. Erstes Gesetz zum Abbau bürokratischer Hemmnisse insbesondere in der mittelständischen Wirtschaft (August 25, 2006) (First law for reducing bureaucratic constraints particularly for mid-sized businesses). Bundesgesetzblatt, Teil 1 (Artikel 1), G5702, Nr. 40, pp. 1970 – 1974. Retrieved January 15, 2012, from http://www.bgbl.de/Xaver/media.xav?SID  =  anonymous3297385911577&tocf  =  Bundesanzeiger_BGBl_tocFrame&tf  =  Bundesanzeiger_BGBl_mainFrame&qmf  =  Bundesanzeiger_BGBl_mainFrame&hlf  =  Bundesanzeiger_BGBl_mainFrame&bk  =  Bundesanzeiger_BGBl&name  =  bgbl%2FBundesgesetzblatt%20Teil%20I%2 F2006%2FNr.%2040%20vom%2025.08.2006%2Fbgbl106s1970.pdfGoogle Scholar

Copyright information

© The Author(s) 2013

Authors and Affiliations

  1. 1.CyTRAP Labs GmbHZurichSwitzerland

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