• Urs E. GattikerEmail author
Part of the SpringerBriefs in Computer Science book series (BRIEFSCOMPUTER)


Sixty-two percent of our workers can probably not make sense of the howling hurricane of noise and data they are getting. If some estimates are to be believed, the data deluge will continue to multiply grow by more than 40 times by 2020. This book discussed how this increasing amount of information can be used effectively when it comes to sCRM, social marketing, and customer engagement undertaken in any organization. Templates and checklists were provided to enable one to systematically assess the organization’s activities using social media. In the conclusions, we outline some additional issues that you may have to address to stay ahead of the competition.


Social Medium Customer Relationship Management Energy Drink Customer Engagement Twitter Account 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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  2. Gattiker, Urs E. (August 11, 2010). Social media DO’s and DON’Ts: 6 remedies for any emergency [Blog post - ComMetrics]. Retrieved January 15, 2012, from
  3. Erstes Gesetz zum Abbau bürokratischer Hemmnisse insbesondere in der mittelständischen Wirtschaft (August 25, 2006) (First law for reducing bureaucratic constraints particularly for mid-sized businesses). Bundesgesetzblatt, Teil 1 (Artikel 1), G5702, Nr. 40, pp. 1970 – 1974. Retrieved January 15, 2012, from  =  anonymous3297385911577&tocf  =  Bundesanzeiger_BGBl_tocFrame&tf  =  Bundesanzeiger_BGBl_mainFrame&qmf  =  Bundesanzeiger_BGBl_mainFrame&hlf  =  Bundesanzeiger_BGBl_mainFrame&bk  =  Bundesanzeiger_BGBl&name  =  bgbl%2FBundesgesetzblatt%20Teil%20I%2 F2006%2FNr.%2040%20vom%2025.08.2006%2Fbgbl106s1970.pdfGoogle Scholar

Copyright information

© The Author(s) 2013

Authors and Affiliations

  1. 1.CyTRAP Labs GmbHZurichSwitzerland

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