Continuous Improvement

  • Urs E. GattikerEmail author
Part of the SpringerBriefs in Computer Science book series (BRIEFSCOMPUTER)


Improvement of the processes we use for social media marketing and social sharing is critical to leverage our resources. Nevertheless, relevancy plays a key role, requiring that we address the critical issues first. Moreover, relevancy means that the metrics, key performance indicators (KPIs), or key drivers used have to relate to things that matter (e.g., customer satisfaction, number of days between repeat sales orders, referrals). For most SMEs, it cannot be about eyeballs unless they are potential clients and ultimately create revenue for the company.


Crisis Management Audit Data Customer Experience Twitter Account Corporate Account 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© The Author(s) 2013

Authors and Affiliations

  1. 1.CyTRAP Labs GmbHZurichSwitzerland

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