Scope and Focus of the Social Media Audit

  • Urs E. GattikerEmail author
Part of the SpringerBriefs in Computer Science book series (BRIEFSCOMPUTER)


Preparing for an audit (e.g., checking for documentation and its completeness) is critical, as outlined in  Chapter 3. However, before we embark on this important exercise and start with our social media audit, we need to define the scope (e.g., how in-depth, and the focus must be agreed upon, such as Facebook, Twitter, and blog activities or something else. This chapter addresses these issues and provides some guidance.


Social Media Advertising Campaign Social Media Network Internal Control System Audit Team 
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Copyright information

© The Author(s) 2013

Authors and Affiliations

  1. 1.CyTRAP Labs GmbHZurichSwitzerland

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