Scope and Focus of the Social Media Audit

Chapter
Part of the SpringerBriefs in Computer Science book series (BRIEFSCOMPUTER)

Abstract

Preparing for an audit (e.g., checking for documentation and its completeness) is critical, as outlined in  Chapter 3. However, before we embark on this important exercise and start with our social media audit, we need to define the scope (e.g., how in-depth, and the focus must be agreed upon, such as Facebook, Twitter, and blog activities or something else. This chapter addresses these issues and provides some guidance.

Keywords

Marketing Expense 

Copyright information

© The Author(s) 2013

Authors and Affiliations

  1. 1.CyTRAP Labs GmbHZurichSwitzerland

Personalised recommendations