Preparing for the Social Media Audit

  • Urs E. GattikerEmail author
Part of the SpringerBriefs in Computer Science book series (BRIEFSCOMPUTER)


This chapter introduces the CyTRAP Social Media Audit Toolkit (CySoMAT), which helps score and appraise your organization’s performance using social media Web 2.0 tools and interacting with the social customer.


Social Media Performance Appraisal Customer Engagement Social Media Tool Social Medium Policy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Commetrics (March 21, 2012). Google privacy policy vs. Article 29 Working Party. [Google Plus Page—ComMetrics] Retrieved March 29, 2012 from
  2. Gattiker, Urs. E. (March 25, 2012). Facebook und Google: 7 Tipps und Tools zum besseren Datenschutz (Facebook and Google: 7 tips and tools to better protect your privacy). [Blog post - CyTRAP]. Retrieved March 29, 2012 from
  3. Gattiker, Urs E. (September 6, 2011). Why become a guest blogger? (transparency, conflict of interest issues—Federal Trade Commission guides) [Blog post—ComMetrics]. Retrieved January 10, 2012 from

Copyright information

© The Author(s) 2013

Authors and Affiliations

  1. 1.CyTRAP Labs GmbHZurichSwitzerland

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