Marketing Strategies for Financial Education Programs

  • Mary M. Bell
  • Jason McGarraugh
  • De’Arno D. De’Armond


Marketing efforts center on the exchange of something of value, a tangible product or an intangible service or idea, between two or more parties. The growth of your financial education program will center on your ability to network and market the program. Therefore, you must put in place a marketing plan that encompasses both vision and reality. This chapter outlines the fundamentals of planning a marketing strategy as well as provides some insight and ideas on how to implement a plan.


Credit Union Marketing Plan Student Union Marketing Budget Intangible Service 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 2012

Authors and Affiliations

  • Mary M. Bell
    • 1
  • Jason McGarraugh
    • 2
  • De’Arno D. De’Armond
    • 3
  1. 1.School of Family Studies and Human ServicesKansas State UniversityManhattanUSA
  2. 2.Neal Financial GroupHoustonUSA
  3. 3.Department of Management, Marketing, and General BusinessWest Texas A&M UniversityCanyonUSA

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