Cases on SMEs Digital Innovations

  • Katia Passerini
  • Ayman El Tarabishy
  • Karen Patten


To help explain some of the concepts addressed throughout the book, in this chapter, we present four case studies. Each case concerns a small entrepreneurial company that has innovatively used information technology (IT) to achieve success. These cases were all developed as one part of a collaborative research project between the International Council of Small Business (ICSB) and Dell, Inc. While the four companies are quite different, representing a variety of industries, they have important commonalities in the way they used IT for innovation.

The countries and companies represented by these cases include:
  • United States—Transport Designs

  • Italy—Tecnomodel

  • Canada—Fifth P Solutions

  • United Kingdom—Wiggly Wigglers.

Each of the companies was a national winner of the 2008 “Dell Small Business Excellence Award.” Wiggly Wigglers was the overall world winner.


Economic Crisis Europe Amid Marketing Hull 


  1. 1.
    Kyvik O, ElTarabishy A, Leger-Jarniou C (in press) The use of information technology and innovation in entrepreneurial small firms: an exploratory study. Enterp Theory PractGoogle Scholar
  2. 2.
    ICSB (2008) Dell small business excellence award. International Council for Small Business WashingtonGoogle Scholar
  3. 3.
    ElTarabishy A (2009) Interview with Daniele Scotucci and Daniela Funari of Tecnomode. International Council for Small Business, WashingtonGoogle Scholar
  4. 4.
    ElTarabishy A (2009) Interview Michael Mattalo of Fifth P Solutions. International Council for Small Business, WashingtonGoogle Scholar
  5. 5.
    Encyclopedia (2011) Marketing: historical perspectives. Accessed September 2011Google Scholar

Copyright information

© Springer Science+Business Media, LLC 2012

Authors and Affiliations

  • Katia Passerini
    • 1
  • Ayman El Tarabishy
    • 2
  • Karen Patten
    • 3
  1. 1.New Jersey Institute of TechnologyNewarkUSA
  2. 2.The George Washington UniversityWashingtonUSA
  3. 3.University of South CarolinaColumbiaUSA

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