Cases on SMEs Digital Innovations

  • Katia Passerini
  • Ayman El Tarabishy
  • Karen Patten
Chapter

Abstract

To help explain some of the concepts addressed throughout the book, in this chapter, we present four case studies. Each case concerns a small entrepreneurial company that has innovatively used information technology (IT) to achieve success. These cases were all developed as one part of a collaborative research project between the International Council of Small Business (ICSB) and Dell, Inc. While the four companies are quite different, representing a variety of industries, they have important commonalities in the way they used IT for innovation.

The countries and companies represented by these cases include:
  • United States—Transport Designs

  • Italy—Tecnomodel

  • Canada—Fifth P Solutions

  • United Kingdom—Wiggly Wigglers.

Each of the companies was a national winner of the 2008 “Dell Small Business Excellence Award.” Wiggly Wigglers was the overall world winner.

Keywords

Economic Crisis Europe Amid Marketing Hull 

References

  1. 1.
    Kyvik O, ElTarabishy A, Leger-Jarniou C (in press) The use of information technology and innovation in entrepreneurial small firms: an exploratory study. Enterp Theory PractGoogle Scholar
  2. 2.
    ICSB (2008) Dell small business excellence award. International Council for Small Business WashingtonGoogle Scholar
  3. 3.
    ElTarabishy A (2009) Interview with Daniele Scotucci and Daniela Funari of Tecnomode. International Council for Small Business, WashingtonGoogle Scholar
  4. 4.
    ElTarabishy A (2009) Interview Michael Mattalo of Fifth P Solutions. International Council for Small Business, WashingtonGoogle Scholar
  5. 5.
    Encyclopedia (2011) Marketing: historical perspectives. http://www.enotes.com/business-finance-encyclopedia/marketing-historical-perspectives. Accessed September 2011Google Scholar

Copyright information

© Springer Science+Business Media, LLC 2012

Authors and Affiliations

  • Katia Passerini
    • 1
  • Ayman El Tarabishy
    • 2
  • Karen Patten
    • 3
  1. 1.New Jersey Institute of TechnologyNewarkUSA
  2. 2.The George Washington UniversityWashingtonUSA
  3. 3.University of South CarolinaColumbiaUSA

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