Technological Availability: Structural and Macro Factors

  • Ruby Roy Dholakia
Part of the International Series on Consumer Science book series (ISCS)


The above scenario describes some of the conditions necessary for technologies to work. While Cindy lived in a dense urban area in an advanced economy, where the telecommunications infrastructure supported the convenient use of the latest technology—an eBook; not all consumers are equally fortunate. A quick examination of’s Kindle coverage, which relies on 3G networks, suggests that it is available in 100 countries (as of February 2010) but the coverage within a country varies. For instance, in the U.S., coverage is better in the densely populated northeastern states; but even within this region, the coverage is not as extensive in the larger or more rural states such as Pennsylvania or Vermont. The newest Kindle can be used wherever there is Wi-Fi connection but additional costs are incurred when 3G networks are used to access resources.


Uncertainty Avoidance Telecommunication Infrastructure Technological Availability Consumer Innovativeness Consumer Adoption 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media New York 2012

Authors and Affiliations

  1. 1.College of Business AdministrationUniversity of Rhode IslandKingstonUSA

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