Abstract
The advent of the Internet some 20 years ago and its dramatic development has irreversibly changed our lives. In the western world access to the Internet is omnipresent and more and more businesses but also public administrations are relying and depending on it. Clearly, this also had and has a huge impact on broadcasting in general. This section is meant to give an overview about the current trends and developments and the consequence arising therefrom for terrestrial broadcasting.
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Notes
- 1.
Two examples of websites where all these features are implemented can be found at [SWR11] or [ARD11]. The first example corresponds to the website of the youth radio programme of Südwestrundunk which is one of the German public service broadcasters while the second example refers to a website that complements the major daily news shows on German public television.
- 2.
Not all broadcasters are happy to jump onto the DAB train due to the simple fact that they do not want to share a multiplex with their direct competitors or they just cannot afford it. In their eyes, solutions such as DRM/DRM+ or HD Radio (see Sects. 2.1.2 and 2.1.3, respectively) offer more promising opportunities. These broadcasters basically follow the traditional philosophy of the analogue distribution world, i.e. “one transmitter – one frequency – one coverage area”. It seems to be obvious that an incentive for listeners to migrate to digital radio is the availability of the entire spectrum of audio programmes. Therefore, it might be necessary to consider integrating these other technologies in multi-standard receivers as well.
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© 2012 Springer Science+Business Media, LLC
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Beutler, R. (2012). Strategic Considerations. In: The Digital Dividend of Terrestrial Broadcasting. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-1569-5_8
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DOI: https://doi.org/10.1007/978-1-4614-1569-5_8
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