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A Future Full of Innovations

  • A. Coskun Samli
Chapter

Abstract

Throughout history, innovations have made lives better, easier, and more enjoyable. As Demirdjian (2010, p. 1) stated, “Man did not get out of the stone age because he ran out of stones. His large brain made him find other materials such as iron to make stronger instruments out of it.” Certainly, in complex times this process should not come to a standstill but rather must accelerate. This chapter discusses this process by exploring three critical areas: the full cycle of radical innovation from ideation to a market reality, research that identifies critical weaknesses and suggests future studies, and innovation cultures within the firm and within society.

Keywords

Early Indicator Radical Innovation Futuristic Impact Line Extension Incremental Innovation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

  1. Alderson, Wroe (1957), Marketing Behavior and Executive Action, Homewood, IL: Richard D. Irwin.Google Scholar
  2. Demirdjian, Z.S. (2010), “Trends in Exponential Times,” The Business Review, Summer, 1–2.Google Scholar
  3. Doob, Leonard W. (1995), Sustainers and Sustainability, Westport, CT: Praeger.Google Scholar
  4. Grewal, Dhruv, and Leavy, Michael (2008), Marketing, New York: McGraw-Hill Irwin.Google Scholar
  5. Samli, A. Coskun (1996), Information-Driven Marketing Decisions, Westport, CT: Quorum BooksGoogle Scholar

Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Coggin College of BusinessUniversity of North FloridaJacksonvilleUSA

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