Abstract
In 1957, Festinger proposed a theory of cognitive dissonance which has probably generated more research than any other theory in social psychology. Briefly, cognitive dissonance theory asserts that if a person holds two cognitions which are discrepant, he will experience discomfort and be motivated to do something which will reduce the dissonance.
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© 1975 Plenum Press, New York
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Deci, E.L. (1975). Cognitive Dissonance Theory: Effects of Insufficient Justification on Intrinsic Motivation. In: Intrinsic Motivation. Springer, Boston, MA. https://doi.org/10.1007/978-1-4613-4446-9_6
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DOI: https://doi.org/10.1007/978-1-4613-4446-9_6
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4613-4448-3
Online ISBN: 978-1-4613-4446-9
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